3 Tips for More Success in Sales

In this article, you'll learn how to sell more — and make your customers happier — by applying psychology strategically. Using simple techniques from sales psychology, you can improve your sales results. But before we dive into the details, let’s first clarify what sales psychology actually is.

Introduction to Sales Psychology

Sales psychology is a branch of market psychology that studies consumer behavior up to the point of purchase. It examines how people react to specific advertisements, arguments, and concepts. It’s all about identifying customer needs and using them effectively.

Sales psychology helps you improve your sales techniques and strategies, making you more successful. But that’s not all: psychological knowledge also strengthens customer relationships and builds trust between customer and salesperson.

Anyone can use the basics to boost their sales success. One crucial factor is the subconscious mind.

Tip 1: Harness the Power of the Subconscious

Our subconscious mind constantly influences us, even if we are unaware of it. It controls our emotions, decisions, and actions.

Example: It’s not about the product you sell — it’s about the emotion it triggers. That taps into the subconscious and sparks the customer’s curiosity.

You’re not selling the smartphone with a 16-megapixel camera and HD-quality video. You’re selling the joy of flipping through a photo album and laughing with family during a video afternoon. You’re telling the story of witnessing your godchild’s first steps through a glitch-free 5G video call. Of being woken in the middle of the night by your best friend's live video of the sparkling Eiffel Tower. You’re sharing the story of a customer whose phone slipped out of his swim shorts into the ocean — only to be wiped off and used again, thanks to its IP68 water resistance. That’s storytelling.

Colors play a huge role. Red, for example, stands for energy and passion; blue for trust and seriousness. Choose carefully which colors you use in your sales conversation.

Use the power of the subconscious to boost your sales success. With just a few simple tricks, you can emotionally engage and persuade your customers.

Tip 2: Stay Authentic and Honest

Build a personal connection with your customers. Be open and stay authentic. That builds trust. One of the most important yet often underestimated factors is honesty. If you don’t believe in your product, you won’t be able to pull customers into your sales world.

Example: The smartwatch’s battery lasts barely two days — the competition is ahead in that regard. However, the seamless connection between the smartwatch and smartphone in this product world is unique. You save time setting up the devices — permanently. With just a few clicks, both devices work perfectly together. So simple, even a child could use it.

You addressed your customer’s concern honestly — yet you still led them to a positive experience.

Tip 3: Understand Your Customers

The right tone often determines whether a customer will buy or not. Choose a form of address appropriate to the situation. That first choice between formal and informal (Sie or Du) is very sensitive.

Example: You may know the story of the man wearing discount-store clothes who wanted to buy a luxury sports car. At one dealership, he was dismissed at the door because he didn’t "look the part." He went to a competitor instead, where he was welcomed warmly and without prejudice. The salesperson was excited to talk to someone who shared his passion for sports cars — and the man bought the expensive vehicle there.

Give your customer enough freedom to make their own decisions.

Conclusion

If you want to convince your customers about your product, you need to truly understand them! With psychological knowledge, you can achieve both increased sales and customer satisfaction — so why not give it a try?

Use emotions as a sales strategy. People often act emotionally rather than rationally, especially when buying products or services. So try to incorporate your customers' emotions into your sales strategy.

Want to learn more about sales psychology and how to apply it to your sales process? In upcoming blog posts, we'll dive deeper into different strategies and offer more practical tips to help you increase your sales.