A convincing pitch is the fuel that drives agency business.In this blog post, we’re sharing some insider knowledge: What makes a good pitch? How do you prepare for it? And what are our experiences?

1. Why Pitching Matters

In a pitch, we convince the client that we are the right partner — through professional competence and solid experience. That’s the first step before any conversation even starts.

You can think of it like a job application: you send your resume and cover letter to a company. We send a compelling presentation about ourselves to the client — facts for the first impression.

In your well-structured and appealing cover letter, you explain why you are the ideal candidate for the job — based on the job description that hopefully matches your skills. The job posting clearly outlines the expectations for the future employee.

We receive a detailed briefing from the client, outlining all relevant information transparently. For personnel and promotion agencies like ours, it means stepping into a competitive field.

2. From First Impression to Conversation

In a job application process, you compete with other candidates. You win the first round and get invited to an interview. Now it’s about winning people over as a person. Is there a connection? Can you back up your résumé in conversation? Does the company fit you?

Our pitch has also succeeded. We enter into conversations. Do our values align with those of our potential partner? Are the conditions right? Are we a good match?

In your interview, you eventually move to salary negotiations. Ideally, you have already indicated your expected annual salary in your cover letter, as well as your expectations for benefits and vacation days.

When submitting our offer — the pitch — we lay our cards on the table and present a budget we have calculated for the project. Sometimes, the pitch ends right here — if another agency offers similar services for a lower price and wins the contract based on tighter calculations.

In such cases, our values didn’t align. Maybe you’ve experienced something similar: you were rejected from a job even though your salary expectations matched your value — simply because another candidate asked for less. That’s competition.

3. The Handshake and Offer Acceptance

Everything has been discussed. The facts are clear, the project is a good fit on both sides, and personally, there’s enough mutual sympathy to move forward. Even the budget is settled. With a handshake, we seal the successful pitch and sign the contracts.

You leave your interview smiling, contract in hand, heart racing — excited for your first day at your new company.

Summary

Since this text has grown longer, here’s a quick summary of the key points:

Mastering the Pitch – and Winning

1. Transparency in the Briefing

A proper briefing provides the foundation for fair comparison among agencies — including target group, budget, and timeline.

2. Experience and Requirements

A strong pitch should include relevant experience and concrete solutions.

3. Solution-Oriented Pitching

Positive messaging matters! What are our strengths and values? How do we contribute to the project's success? Who are we?

4. Communication Is Everything!

Last but not least, communication is crucial! It ensures all parties are better prepared for the project — and can execute it more successfully.

In conclusion, a convincing pitch is a powerful tool to excite clients about our ideas. With a structured approach, the right wording, and a compelling presentation, we leave a strong impression — and create a memorable human experience.